Your Social Media Isn't Working.... Here's Why.
Updated: Feb 6
You've heard social media can boost your business like no other form of advertising, so why isn't it working for you?
Let's Cut to the Chase
You're a small business owner. Your time is both limited and precious.
You've read that social media is the cheapest and most effective form of advertising out there, so you've gone out and set up accounts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, TickTock, you name it. And now you're 2-3 months down the line, you feel completely overwhelmed and you've got nothing realistic to show for it.
Why are You Failing at Social Media?
You've got great products and/or services, you've put together some pretty decent content, so what's the problem? Why isn't any of it working?
To be fair, it's not really your fault. We are bombarded every day on social media with the central message that we need to be posting, posting, posting and the platform du jour seems to change more quickly than the guest ales at my local pub (all of which are fantastic, by the way). The thing that is killing you is you're trying to use too many social platforms all at the same time. I mean, Superman couldn't juggle that many social media accounts and get anywhere.
It's About Just One Thing
The question you need to ask yourself is this: "What am I trying to achieve for my business?" Are you trying to attract new prospects? Introduce a new line of products or services? Keep yourself top of mind with your most important customer segment? When you've answered this one question, you can then move on to what platform best serves your needs – or rather the needs of your customers.
There is no "one size fits all" here.
For instance, let's say you're a photographer who specialises in weddings. Instagram would be a great platform to start with because of its inherent visual nature. Then, once you've got your feet under the table and have some experience of interacting with followers and sharing content, adding Facebook would be a perfect match. With Facebook you can then have longer discussions with your followers and they can get a better sense of who you are and how to contact you. If you're an aspiring journalist, a good blog and Twitter or Facebook would be a good place to start. Twitter is about quick, mainly text-based posts (although you should aways include a good image) where the content shifts quickly and people move around, comment, share views, etc and as we've seen above Facebook gives you room to stretch out and tell stories or hold discussions with your followers.
It's a Jungle Out There
But again, you're a small business owner. Your time is both limited and precious.
It could just be that with everything you have to accomplish each day, adding social media on top of all that is just too much of a time suck for you. If that's where you find yourself, consider getting help from a Social Media professional like me.
I can quickly sort out what your Social Media needs are and take on board the posting of appropriate and engaging content that your followers will love to read and interact with.
I look forward to hearing from you.