You've got a snazzy graphic, a great strapline, but you're still missing out!
Having a great Facebook cover is crucial to the success of your business. Period.
If you're unsure what I mean by this, it's the image that goes across the top of your Business Page. It should be a carefully chosen, high-quality image that contributes to creating a lasting positive impression of your business.
And if anyone tells you otherwise, they honestly don't know what they're talking about.
Studies have shown that people form an impression – if not a lasting opinion – of online businesses in as little as 8 seconds. That's right, just 8 seconds.
So if you've decided that using a shaky mobile phone pic taken on a wet Sunday afternoon is the sort of impression you want people to have of your business (lazy, can't be bothered, whatever will be good enough), go for it.
I know that's not how I'd want people to view my business.
"Click HERE For More Info!"
Ok, great. So now that I've shamed you into rethinking your Facebook cover image, let's look at one specific element most people don't know about. That's the "Click HERE For More Info" option.
Now, I'll be upfront with you: This is less a feature and more a good opportunity.
If you click on a Facebook cover image, you'll notice it opens up so that the graphic takes up most of the left-hand side of the page. On the right, you have an area of whitespace where you can add text. This whitespace is what we're talking about.
Including the right elements
But before we get to that, you'll need to edit your existing cover image to include an arrow and a call to action. That is, something like I've done here:
See how I have a call to action at the top right ("Click HERE To Discover What I Can Do For You!")? I've also included a red arrow pointing back to this CTA so that people are encouraged to click on the image. You can, of course, put yours wherever it best suits the layout of your cover image.
Once you've made those changes and uploaded your revised cover, click on the image and open up the text section we were discussing above.
What's your message?
Once you're there, make sure to write something compelling that links back to your website so that once people get this far they'll want to click across to your website, landing page or sign-up form to find out more.
Here's what mine looks like. I like to keep things simple and direct:
And that's it. You now have a great "Check this out!" sort of message directly visible to everyone who visits your Facebook Business Page that takes them to a compelling message that then drives them to your website, landing page or sign-up form.
And all that without having to code any buttons or do anything fancy.
As with all my posts, I hope you've found this information useful.
But if you would prefer to just get on with running your business and have someone else handle your social media for you, get in touch with me and we can have a FREE, no-obligation chat about your social media needs: www.willhelton.com/contact
All the best,
Will