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  • Writer's pictureWill Helton

Do Facebook Ads Really Scare the Hell Out of You?

Updated: Apr 8, 2021

Facebook Ads can be really frightening. Believe me, I understand.

To be successful with your Facebook advertising, you need to keep a number of different things in mind:

1. Who are you targeting (and why?)

2. What is your overall goal? – Increase awareness? – Promote a specific product or service? – Establish your credentials in your given business field?

3. What action do you want your audience to take? – Click a button? Place an order? – Visit your website? – Join your newsletter?

And all this before you even get into the nuts and bolts of setting up your account, adding the FB Pixel to your website and planning what your ad will look like and how you will run it.


For any of you who have been following my FB Page or website for a while now will know, I'm a big fan of boosting posts. The process is straightforward, easy, cost-efficient and effective. I've got some really massive results for my clients using boosts and so personally I'm not a big fan of FB Ads.

But that's not to say there isn't a place for ads. Or, if you've just really got a bee in your bonnet to see what you might achieve with an ad campaign, there's no reason you shouldn't give it a try. But it can be daunting.

That being the case, I would highly recommend you read the following:

And when it comes to your ad graphics, Canva once again comes to the rescue.

Just set up your free Canva account and then go here:

You'll instantly have a wide array of templates to choose from that you can modify to suit your own purposes! And you can, of course, use these to create a boosted post as well. They're not just restricted to FB Ads.

I hope this helps. But if you have any questions or would just like some advice about your social media marketing, I'm always happy to have a chat and offer advice. Just visit my website and book a free, no-obligation 30min chat with me:

All the best, Will

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